Join those who choose the hard way.
Join a community built on discipline, consistency and doing things the hard way. Get exclusive content, training resources, member discounts and access to everything we're building—available only to members.
The Core Membership gives you everything you need to build strength, improve your fitness, and create habits that actually last. No fads, no complicated programming, and no unrealistic promises—just a proven system built around consistency. No shortcuts. No gimmicks. Just a proven system built through discipline.
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meet simon
I'm Simon.
I'm 43 years old, married, a dad, and I've spent the last 14 years running my own engineering business.
Fitness has never been my full-time job.
It's always been something I've had to fit around early starts, long days in the workshop, family life and everything else that comes with running a business.
I'm not a qualified personal trainer, and I'm not here to pretend I know everything.
What I do have is years of experience.
Years of trial and error.
Years of learning from great coaches.
Years of getting things wrong before finally getting them right.
I've trained at 3:30 in the morning before work.
I've battled injuries.
I've learnt that technique will always beat ego.
I've discovered that consistency matters far more than perfection.
That's why I created The Hard Way.
Not to tell you what you have to do, but to share what's worked for me in the hope that it helps someone else.
If you're balancing work, family and fitness, you'll know there isn't a shortcut.
You simply have to keep showing up.
That's what this membership is about.
— Simon
Frequently Asked Questions
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Your membership gives you exclusive access to the knowledge, tools and motivation to help you stay consistent and keep progressing.
Training techniques and exercise guidance
Nutrition advice and recipes
Weekly check-in emails for accountability and motivation
Behind-the-scenes access to Simon's journey
Mindset, discipline and habit-building content
Member-only articles and educational resources
Exclusive discounts on The Hard Way merchandise
Early access to new products and launches
Fresh content added regularly
Private members community (coming soon)
No gimmicks. No cookie-cutter plans. Just practical advice, proven training principles and the mindset to help you become stronger—one step at a time.
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Your membership doesn't stand still—and neither should your progress.
New exclusive content is added regularly, including training techniques, nutrition advice, recipes, mindset articles, and updates from Simon's journey. You'll also receive weekly check-in emails to keep you motivated, accountable and focused on your goals.
As The Hard Way grows, so will your membership, with new features, exclusive content and a private members community coming soon.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.